By Casby Bias
Apr. 17, 2012
Folks, let's be clear: Tupac is not alive. And people should keep it that way.
A 2D hologram of Tupac Shakur performed Sunday with Snoop Dogg and Dr. Dre at Coachella. The event gained publicity for finding a new way to bring the rapper back “to life”: the Tupac hologram may even go on tour in the future.
The idea has potential (who knows how much wider a girl's jaw would drop at the sight of an actual hologram instead of just seeing it on YouTube?). But the hologram should not go on tour. That particular 2D image shouldn't have “stepped foot” on that stage.
The production process used a person's image for financial purposes. You might say that the method is OK—that it’s an artist's job to promote his or her skills for money. But here's the thing: this guy is dead. You shouldn’t go around and rip a guy’s talents off for your own personal gain. That would be like having someone take a body out of its coffin, “walk” it to the bank and use it as a puppet for money withdrawal. The producer and the other artists would be the only ones getting the Benjamins out of the opportunity.
It's also unethical to replace a person's presence with a creepy hologram that looks right through people. It would not be cool if you were on your death bed and someone bothered saying, “Oh, it’s all good: we’ll just have a hologram take your place.” Just another example of how technology is taking over the world in an unwanted manner…
And the sales of today's singers could also suffer. Music from the past could make a comeback and take the fans and money of current music artists.
But having good music (e.g., less profanity and cursing, more positive-influencing messages) making a comeback could be one positive out of the situation. Justin Bieber would stand no chance competing against a Michael Jackson hologram. Sorry.
Let those who are still alive make their own holograms: but only of themselves. An artist should have say in the matter. A dead artist should be left alone.