The Plain-Dealer did OK at covering Beyoncé and the commercials for the Super Bowl. I'd be bummed out if the only reporting the website prepared for the event consisted of scores for the game, articles about random football players and coaches, and a video of a choir of children who lived through a tragedy. But the page provided small links for Beyoncé’s halftime show and the commercials. I’m grateful the editors did this: I'm not that into sports.
The day before the game, nothing about the 30-second-to-a-minute clips or the pop-star's big night surfaced within the content. But four articles with words that only football fans knew of, such as "QBs" (quarterback?) and Art Modell (whoever he is), stood their ground at the top of the page. Though the short show and advertisements play a big part in the occasion, The Plain-Dealer skipped out on Beyoncé and Super Bowl commercials Saturday. But the page did better on Sunday: at least around the halftime period. The site included a mega blog and chat on its page of all things Super Bowl-related. A little bit below that area was a link: "The commercials: What to watch for tonight." It would’ve been better if they gave the audience a picture of some scenes from the ads. I reentered the permalink again later that night and found a collage of pictures plastered at the top. Beyoncé’s face finally took place on the screen in the left corner. I waited for news about the singer all night on this site. I expected more. The news source also must’ve gone crazy Monday morning. The editors took the article about Beyoncé’ presentation and moved it to the bottom of the entertainment page. How dare the editors kick the piece overnight? But Cleveland’s newspaper grabbed some final points for supplying a link toward the icon’s routine. And I'll admit it: the above link breaking down all of the commercials by the first and second half of the game really stood out to me. The writers took some time formatting the information and even included YouTube links that people could watch. The paper didn't pull through as well as I'd hoped this round. But I'm glad the staff tried.
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Meet Casby.Majoring in journalism with an entrepreneurship minor at Archives
May 2013
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