Christmas is almost here! Actually it's pretty far, but I'm running out of things to write about for The Arizona Republic's website. Through the semester I wrote about its coverage on such things as the NFL, digital media and its repetitiveness of articles later toward the bottom of its page. I believe this is the second to final blog post I have on this site, today’s focus is on how it covers the holiday that's coming up.
You should really check out the background that the online newspaper put up for itself. It's really nice. Bright red mini ornaments toppled over each other is complete with a burgundy colored background. And the dollar bills attached to the decorations in the same corner are hilarious; the holidays can be expensive. So the ad was nothing too crazy. It looks like the page is improving, using its photo qualities as an advantage.
Even the ads the site has up have some Christmas-related factor in it. One ad has snowflake sparkle effects falling from one side to another. Verizon's small ad promoted that if people buy its products then they'll have a "great" holiday. And at the bottom of the page, a category featured candy-cane cookies sprinkled with peppermint candies rank as the top food and home story of the week.
The only thing I would recommend is that the Republic uses its own original background for the holidays. As I moved my cursor toward the outer columns, a link popped up on the bottom left and stated "http://ashleyfurniturestore.com." This newspaper isn't meant to represent a furniture store. It's meant to promote news. I wish Arizona would take that into account rather than using big ads and repeated information to fill up the page. I understand that top newspaper websites such as the New York Times may use the same tactic of using narrow columns and more white space on the outside. But at least they have more content to provide to the audience. And their ads are smaller. I’m just saying.